Peter Parker

Executive Summary & Candidate Overview

With a robust background in marketing, advertising, and corporate communications, Peter has demonstrated competence in managing marketing campaigns, establishing vendor relationships, and driving digital marketing initiatives. His ability to identify key customer trends and adapt marketing strategies accordingly has contributed to his success in various leadership roles. Peter's strong leadership and motivational skills make him adept at navigating fast-paced environments and leading teams to success.

Accomplishments and Key Performance Indicators (KPIs)

Throughout his career, Peter has achieved significant milestones:

• Led marketing and corporate communications efforts at Calvetta Brothers Floor Show, resulting in increased brand visibility and sales across five retail locations.

• Spearheaded a global marketing campaign at TT electronics, increasing revenue by 57% and introducing products into new markets.

• Managed marketing initiatives for key Fortune 1000 companies at DirectConnectGroup, fostering strategic partnerships and driving business growth.

Location and Travel

• Open to: Opportunities for remote, hybrid and on-site roles.

• Compensation Seeking: Competitive salary aligned with industry standards and role expectations.

• Position Seeking: Leadership roles in marketing, advertising, and corporate communications.

Work Experience

Marketing Director - Calvetta Brothers Floor Show

• Led all marketing and corporate communications efforts.

• Identified key customer trends and monitored buying habits.

• Designed and implemented SEO & SEM campaigns.

• Negotiated and coordinated radio, television, and social media ad buys.

Global Marketing Director - TT electronics

• Spearheaded global marketing campaigns and eMarketing initiatives.

• Managed customer relationships with key clients.

• Designed ROI metrics for monitoring digital marketing footprint.

• Actively engaged with customers including the U.S. Department of Defense and Boeing.

Director of Marketing - DirectConnectGroup

• Led marketing and corporate communications efforts across multiple locations.

• Managed community and public relations initiatives.

• Developed strategic marketing campaigns for key clients.

• Coordinated company presence at trade shows and conferences.

Education

• Organizational Management & Leadership Course, Case Western Reserve University

• Bachelor of Art in Advertising & Public Relations, Cleveland State University